ideas that move through culture.

south west a creative studio and portfolio by simon wick.
working across brand, direction, visuals, and story from concept to execution. projects move through fashion, music, art, and the internet, turning ideas into culture and culture into commerce.

ASICS X (di)vision

ASICS

(di)vision

nike

g-star

charli xcx

GUBI

adidas

the ordinary

bareen

twojeys

projects including...

Selected portfolio

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Date modified

Kind

Today at 11.11

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Today at 11.11

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Today at 11.11

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Today at 11.11

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Today at 11.11

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Today at 11.11

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Today at 11.11

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Today at 11.11

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Today at 11.11

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Today at 11.11

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our mantra is simple🧚🏻‍♂️

work speaks louder than words

this is

Brand strategy

Creative direction

Merchandise

Marketing

Campaigns

Digital world building

Visuals & Photography

Production

Product design

Story systems

Collaborations

Brand strategy

finding what matters, shaping vision, and building the foundation for everything that follows. defining direction, purpose, and the emotional core that guides every move.

Brand Strategy

Creative Direction

Merchandise

Marketing

Campaigns

Digital world building

Visuals & Photography

Production

Product Design

Story Systems

Collaborations

Brand strategy

finding what matters, shaping vision, and building the foundation for everything that follows. defining direction, purpose, and the emotional core that guides every move.

Brand Strategy

Creative Direction

Merchandise

Marketing

Campaigns

Digital world building

Visuals & Photography

Production

Product Design

Story Systems

Collaborations

Brand strategy

finding what matters, shaping vision, and building the foundation for everything that follows. defining direction, purpose, and the emotional core that guides every move.

so feel free to...